Crowd safety, management & preparedness
Accredited training products and high-quality consultancy services tailored to your organisational ambitions and growth, whilst also reducing risk, improving performance and enhancing reputation
Welcome!
The InCrowd Safety Partnership promote the personal touch. Tailored, specific solutions will develop expertise, promote a strong safety culture and encourage an integrated, collaborative workforce.
Our innovative, industry-first approach allows safety teams (chains of command) to be trained and accredited together at Level 5 (strategic), 4 (tactical) and 3 (operational) through a fast-moving 3-day immersive learning and development experience.
Our course will develop professional awareness and personal understanding across a range of relevant topics, ensure adherence to legislation and guidance, and drive up organisational standards in safety, security and service.
Who are we?
We are a dedicated team of experienced crowd safety professionals with a passion for creating safe, enjoyable event experiences. Having managed crowd safety operations at hundreds of events across the UK and internationally, we bring a wealth of knowledge and practical expertise to support your organisational goals.
As avid event attendees ourselves, we understand the unique energy of crowded sports and music events — and we’re committed to ensuring those moments are both safe and memorable for everyone involved
Resources
Having spent many years researching and working at crowded events, we love discussing crowds. We have combined discussion articles, a library and an incident database on our website to encourage wider professional debate and personal understanding. The discussion articles are the views of the quoted author and we encourage others to add any relevant articles or blogs
Testimonials
“It has been fantastic working with the InCrowd Safety team to provide crowd safety training for a range of learners across the match day team here at Southampton. The three-day training that we booked was excellent with the practical expertise of Jason, Adam and Peter really shining through. This brought what could have been quite a dry, technical topic to life for the group.. The mixture of practical examples, ongoing assessment and discussion among the group meant that all sessions were lively and applied to the work a diverse group actually do here. I would strongly recommend the Level 3, 4 and 5 training to any organisation wanting to improve their crowd safety teams.”
“I had the pleasure of working closely with Adam Robson during the 2024 Qatar Formula 1 event at Lusail International Circuit. Adam joined us as Crowd Management Lead and quickly proved invaluable. His deep understanding of crowd behaviour and industry expertise ensured the event’s safety and success. Adam developed comprehensive safety plans, managed a large security team, and led international crowd managers with exemplary leadership. His clear communication and strategic foresight were crucial in ensuring seamless coordination and incident-free proceedings. Adam’s dedication and professionalism were evident in the exceptional service delivered by his teams. He is an outstanding crowd management professional, and I highly recommend him for future projects”
“It has been beneficial to work with the InCrowd Safety team to provide crowd safety training for a range of staff from Management at the Football Club to new joiners into the Fulham Pier here at Fulham FC. The training was excellent with the practical expertise provided by the team on show. The team were extremely professional and both training methods and materials were very effective in providing us the opportunity to work through having non footballing events at Craven Cottage. I would strongly recommend the Level 3, 4 and 5 training to any organisation wanting to improve not only their crowd safety teams but also others to give them an understanding of the many components to crowd safety.”
Tim Greenwell
Chief Operating Officer
Southampton Football Club
Paul McDonagh
Director of Safety & Security
Lusail Circuit
(Qatar Grand Prix)
John D'Arcy
Head of Safety
Fulham Football Club
“Participating in the InCrowd Safety Partnership tabletop exercise was an invaluable experience. The session was well-structured, interactive, and provided a realistic simulation of potential emergencies. It allowed us to identify areas of improvement in our response plan while highlighting our team’s strengths in a controlled, supportive environment. The facilitator did an excellent job guiding the exercise, encouraging collaboration, and ensuring that everyone had a voice. I highly recommend this exercise for any organisation seeking to strengthen their safety protocols and ensure readiness.”
“I had the pleasure of working with Adam during the Qatar F1 Grand Prix, and I was truly impressed by his depth of knowledge and expertise. He’s not only highly professional and adaptable in his approach, but also a real people-person who is always willing to assist and share his valuable insights. Adam’s flexibility and willingness to support the team made a significant impact on our operations. I would highly recommend him for any major projects, and I look forward to the opportunity to work with him again in the future”
“A special thank you to InCrowd Safety who delivered a tabletop exercise last week that played a crucial role in preparing us for this match. Their support and expertise helped the team refine our approach and sharpen our responses for matchday.”
Marie Stedman
Head of Safety & Security
Portmsouth Football Club
David Robbins
Paddock & Pit Lane Crowd Manager
Qatar Grand Prix 2024
Dujon Brown-Taylor
Safety Officer
Aston Villa Football Club
“It has been fantastic working with the InCrowd Safety team to provide crowd safety training for a range of learners across the match day team here at Southampton. The three-day training that we booked was excellent with the practical expertise of Jason, Adam and Peter really shining through. This brought what could have been quite a dry, technical topic to life for the group.. The mixture of practical examples, ongoing assessment and discussion among the group meant that all sessions were lively and applied to the work a diverse group actually do here. I would strongly recommend the Level 3, 4 and 5 training to any organisation wanting to improve their crowd safety teams.”
Tim Greenwell, Chief Operating Officer, Southampton Football Club
“It has been beneficial to work with the InCrowd Safety team to provide crowd safety training for a range of staff from Management at the Football Club to new joiners into the Fulham Pier here at Fulham FC. The training was excellent with the practical expertise provided by the team on show. The team were extremely professional and both training methods and materials were very effective in providing us the opportunity to work through having non footballing events at Craven Cottage. I would strongly recommend the Level 3, 4 and 5 training to any organisation wanting to improve not only their crowd safety teams but also others to give them an understanding of the many components to crowd safety.”
John D’Arcy, Head of Safety, Fulham Football Club
“I had the pleasure of working closely with Adam Robson during the 2024 Qatar Formula 1 event at Lusail International Circuit. Adam joined us as Crowd Management Lead and quickly proved invaluable. His deep understanding of crowd behaviour and industry expertise ensured the event’s safety and success. Adam developed comprehensive safety plans, managed a large security team, and led international crowd managers with exemplary leadership. His clear communication and strategic foresight were crucial in ensuring seamless coordination and incident-free proceedings. Adam’s dedication and professionalism were evident in the exceptional service delivered by his teams. He is an outstanding crowd management professional, and I highly recommend him for future projects”
Paul McDonagh, Director of Safety & Security, Lusail International Circuit (Qatar GP)
“A special thank you to InCrowd Safety who delivered a tabletop exercise last week that played a crucial role in preparing us for this match. Their support and expertise helped the team refine our approach and sharpen our responses for matchday.”
Dujon Brown-Tsylor, Safety Officer, Aston Villa Football CLub
People will feel safe, stay safe and want to return to venues and events where the organisation is competent, confident and consistent at all levels