consultancy
The consultancy is led by Adam Robson MSc and combines academic crowd science with extensive practical experience across major UK and international events.
Where a project requires additional expertise, InCrowd Safety can also draw on a trusted network of experienced crowd management, safety, security and event professionals.
The approach is deliberately practical and evidence-led. Rather than applying generic solutions, each project is considered in the context of the event, the audience, the environment and the operational realities of delivery. The principles below set out how that work is approached.
The Principles
Evidence Before Assumption
Crowd management decisions should be based on the best available evidence.
This includes attendance data, arrival profiles, capacity, flow, density, service rates, site observations, previous event experience and an understanding of likely crowd behaviour.
People as well as Numbers
Crowd management is not simply a calculation of capacity or flow.
People make decisions, travel in groups, respond to information and behave differently depending on their motivation, familiarity and environment.
Good planning considers both crowd science and crowd behaviour.
Practical Solutions
A plan is only useful if it can be delivered.
Recommendations are therefore developed with operational realities in mind, including staffing, infrastructure, communications, command arrangements and the capabilities of those working at the event.
Proportionate Planning
Controls should reflect the scale, complexity and risk of the event.
The aim is not to create unnecessary procedures, but to identify what matters and provide clear arrangements for managing it.
Independent Professional Judgement
InCrowd Safety provides clear, evidence-based advice, including where existing assumptions, layouts or proposed arrangements need to be challenged or reconsidered.
The objective is simple: to help create well-planned environments in which people can move, gather and enjoy events safely, while giving event teams the information and confidence needed to make good operational decisions.
We look forward to becoming a trusted partner and sharing in your success. Join us on a journey where operational excellence meets corporate ambition and growth, and where your venues and events benefit from the support of our consultancy
