about us
Our mission & values
The InCrowd Safety Partnership is all about achieving your organisational ambitions and market growth through ensuring people feel safe, stay safe, and want to return.
Building your trust and enhancing your professional reputation are everything to us. We provide innovative products, services and solutions tailored to your needs and those of your customers.
Based on our unique international and UK based knowledge experience and skills, you can expect superb value for money and the very highest standards in the industry
Adam Robson
I have developed significant expertise in crowd management and public safety over the last 20 years. Combining extensive operational experience with high-level academic qualifications, I provide a consistent, cohesive, and integrated approach to crowd safety.
A football policing expert, I worked over 700 fixtures across the United Kingdom. Covering all football leagues as well as overseas deployments, I have also been providing specialist consultancy for 2 years as Crowd Flow Manager at the Roskilde Music Festival (Denmark) and Operational Crowd Manager at the Soundstorm Festival (Saudi Arabia).
A fully qualified teacher, passionate trainer and professional consultant, I am determined improve event and venue safety whilst helping clients to enhance the customer experience…. read more
Jason Kenny
A practitioner and commander at all levels in firearms, public order and emergency management for over 25 years, I was Head of Operations for the two largest non-metropolitan police forces in the United Kingdom. I was the ‘go to’ commander for high-risk operations and have led overseas policing delegations to Australia, Denmark, Italy and Romania.
Highly experienced in public order, public safety and community engagement, I became a Chief Executive & Monitoring Officer after 30 years’ police service. Transforming organisational culture and performance, I led people through successful change before departing to begin a consultancy business.
I am undertaking doctoral study geared toward continuous improvement of professional practice in the partnership safety and risk management field. A skilled senior leader, I am proficient in strategic planning, command, critical incident decision making, collaborative service delivery and risk management…. read more
Peter Jones
Unit lead for event and emergency planning, I led organisational capability and capacity building for major incidents and civil emergencies within collaborating policing organisations. I have been engaged in public order, public safety and counter terrorism throughout my career, and continue to support the National Police Chiefs’ Council (NPCC), at home and overseas.
I specialise in risk management in complex and ambiguous operating environments and, after 30 years’ police service, founded Jones Risk Consultancy. Concurrently working at a senior level in the Office of the Police & Crime Commissioner, I coordinated organisational performance and ensured corporate compliance within statutory and regulatory frameworks.
I have acted as CT Security Coordinator for events of global significance, my academic and vocational qualifications complementing an extensive professional history. Continuing professional development remains important to me and the products and services I provide…. read more